(favor the connected mind)

A social brainstorming platform.

We aim to stimulate creative thinking to help you better cope with your challenges.

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How does it work?

Share your challenge

coWonder provides the
base for its users to share
any kind of challenge and
develop ideas in an
anonymous and friendly
Video tutorial (01:28)


Encourage others to
start bringing their
viewpoints to your new
challenge by visiting a
few of theirs and sharing
your thoughts.
More on The 141 Principle

Explore and enjoy

coWonder takes the
joy that we all get from
the simple act of
sharing and combines
it with an innovative
mind-mapping engine.
More on The Ideas Tree


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The Ideas Tree

Most platforms that encourage you to comment on other people's ideas or content use a thread structure where your suggestion can end up being buried in a long list. Here at coWonder, we wanted to support the sharing and fostering of ideas and we quickly realized that a list just wasn't up to the job. So, we designed a platform that will not only showcase your challenge but also provide a seedbed from which ideas can germinate and grow.


The beauty of the coWonder Ideas Tree

The coWonder Ideas Tree opens up a world of new ideas, a multitude of possibilities where users don't have to contribute to the original challenge but can make suggestions against some of the subsequent contributions. If you don't know much about the subject matter of the original challenge but want to help, you can add something to a contribution made by somebody else so that a lack of knowledge about the challenge doesn't prevent you from helping.

Here's an example:

Challenge: I am writing a children's book which takes place in New York. Can anybody help me with what children might do in the city?

Perhaps you don't feel able to suggest something directly because you don't have children and have never lived in New York but, nevertheless, you want to help. This is where the tree comes into its own because instead of focusing on the original challenge itself, you can read some of the contributions that others have made and find something that relates directly to your experiences.

You might find a contribution like this:

New York is a dynamic city that is bursting with life. Just like children!

This could be the link that allows you into the challenge: something that clicks with you and connects New York, children and your experience. Perhaps you love sports and can now relate to the challenge as a whole. To contribute, all you have to do is click on that contribution. A space will spring from it for you to add your idea:

What sort of sport might a child living in New York play?

Which, in turn, might prompt you to make a second contribution:

Perhaps the children in your story could play baseball in Central Park.

You can see how this works. Your contributions might be just enough for somebody else to connect to the challenge and prompt them to add something alongside. So, quickly, one challenge can become a tree of ideas, points of view and suggestions. You really don't have to be an expert on the subject to make a valuable contribution.

At coWonder, a single challenge rapidly grows into a Tree of Ideas, allowing our community to explore different paths through challenges in a dynamic and exciting way that is so unlike the list or thread structure that we have all become used to. One branch of suggestions rapidly spreads out, allowing a group of people to add to a challenge in tandem, meaning that multiple ideas and contributions can be developed simultaneously. This Parallel Principle dramatically increases the effectiveness of coWonder allowing any number of people to contribute to a challenge at the same time and in parallel.

The 141 Principle

The 141 Principle is the simple secret at the heart of coWonder: if you find a new contribution to your challenge, all that we ask is that you give one idea, suggestion or viewpoint back for a challenge set by your contributor – one contribution for one idea, or 141 for short. Give them the richness of your perspective, your opinion, your experience.

And don't get hung up about whether you are an expert on the subject. At coWonder, we know that sometimes the most valuable ideas come from the naïve approach, from the creativity that springs from instinct.

So this is how the 141 Principle works: if you receive a contribution to your challenge, mouse over the space containing the contribution and an arrow will appear on the top left. Click on the arrow and you'll be taken to the list of challenges that have been created by that contributor. It really is that simple.

And to encourage others to start bringing their viewpoints to your new challenge, all you have to do is visit a few of theirs and share your thoughts. The 141 Principle means that you'll be getting help with your challenge in no time.

Privacy Policy

By using the Cowonder Website, you expressly consent to the information handling practices described in this Policy.

This Privacy Notice is incorporated into and is subject to the Cowonder Terms of Use. Your use of the Cowonder Website and any personal information you provide through the Cowonder Website are subject at all time to this Privacy Notice and the Terms of Use.

1. The Information Cowonder Collects

User-provided Information:

You may provide to Cowonder what is generally called "personally identifiable" information (such as your name, email address, postal mailing address, home/mobile telephone number) if you log in to the Cowonder Website, or otherwise use the features and functionality of the Cowonder Website

"Cookies" Information

When you access the Cowonder Website, we may send one or more cookies – small text files that contain a string of alphanumeric characters – to your computer. Cowonder may use both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the Cowonder Website. One type of persistent cookie that may be installed on your computer when you use Cowonder Website is called a "Flash cookie" or an "LSO." Persistent cookies can be removed. Please review your web browser's "Help" file to learn the proper way to modify your cookie settings.

"Automatically Collected" Information:

When you access the Cowonder Website or open one of our HTML emails, we may automatically record certain information from your system by using different types of tracking technology. This "automatically collected" information may include Internet Protocol address ("IP Address"), a unique device or user ID, version of software installed, system type, the content and pages that you access on the Cowonder Website, the dates and times that you visit the Cowonder Website.

2. The Way Cowonder Uses Information

Cowonder uses the information that you provide or that we collect to operate, maintain, enhance, and provide all of the features and services found on the Cowonder Website as well as to track user-generated content and Users to the extent necessary to comply as a service provider.

We will use your email address, without further consent, for administrative communications such as notifying you of major Cowonder Website updates, for customer service purposes, to address copyright infringement or defamation issues, or to contact you regarding any content that you have posted to or downloaded from the Cowonder Website.

Cowonder uses all of the information that we collect to understand the usage trends and preferences of our Users, to improve the way the Cowonder Website works and looks, and to create new features and functionality.

Cowonder may use "Automatically Collected" information and "Cookies" information to: (a) automatically update the Cowonder application on your system; (b) remember your information so that you will not have to re-enter it during your visit or the next time you access the Cowonder Website; (c) monitor aggregate site usage metrics such as total number of visitors and pages accessed; (d) provide such metrics to Users as they pertain to such User's uploaded content; and (e) track your entries, submissions, and status in any promotions or other activities.

3. When Discloses Information

Information you provide will not be displayed on your profile page which is viewable by other users of Cowonder. Please be aware that if you enter any Personal Information into publicly available sections of the Cowonder Services, this information will be displayed to anyone who has access to these sections. These publicly available sections of the Cowonder Services include, without limitation, posts and comments of other Cowonder Members.

Cowonder does not share your personally identifiable information with other organizations for their marketing or promotional uses without your prior express consent. Please be aware, however, that any personally identifiable information that you voluntarily choose to display on the Cowonder Website becomes publicly available and may be collected and used by others without restriction.

We may disclose User information to affiliated companies or other businesses or persons to: provide web site hosting, maintenance, and security services; fulfill orders; conduct data analysis and create reports; offer certain functionality; and assist Cowonder in improving the Cowonder Website and creating new services features. We require that these parties process such information in compliance with this Privacy Notice, we authorize only a limited use of such information, and we require these parties to use reasonable confidentiality measures.

Cowonder may disclose User information if required to do so by law or in the good-faith belief that such action is necessary to comply with any applicable law or respond to a court order, judicial or other government subpoena, or warrant in the manner required by the requesting entity.

Cowonder also reserves the right to disclose User information that we believe, in good faith, is appropriate or necessary: to take precautions against liability; to protect Cowonder from fraudulent, abusive, or unlawful uses; to investigate and defend ourselves against third-party claims or allegations; to assist government enforcement agencies; to protect the security or integrity of the Cowonder Website; or to protect the rights, property, or personal safety of Cowonder, our Users, or others.

4. Security

Cowonder uses reasonable measures to maintain the security of your Personal Information. However, no company, including us, can fully eliminate security risks associated with Personal Information.

5. In the event of merger or sale

in the event that Cowonder is acquired by or merged with a third-party entity, we reserve the right, in any of these circumstances, to transfer or assign the information that we have collected from users as part of that merger, acquisition, sale, or other change of control.

6. Changes and updates to this privacy notice

This privacy notice may be revised periodically without further notice to you and this will be reflected by a "last modified" date below. Please revisit this page to stay aware of any changes. In general, we only use your personal information in the manner described in the privacy notice in effect when we received that personal information. Your continued use of the Cowonder website constitutes your agreement to this privacy notice and any future revisions.

For revisions to this privacy notice that may be materially less restrictive on our use or disclosure of personal information you have provided to us, we will make reasonable efforts to notify you and obtain your consent before implementing revisions with respect to such information.

Please contact Cowonder with any questions or comments about this privacy notice, your personal information, and our third-party disclosure practices or your consent choices by email: [email protected]